Cross Border partnership with rapidly expanding Jumbo Supermarkets
Exclusive partnership in retail activation
Customer
Jumbo Supermarkets
Markets
Exclusive partnership in two countries following the expansion of Jumbo Supermarkets into Belgium
Central Governance
Through a cooperation of Brandwise and Field & Concept Jumbo was provided with a uniform execution, both in NL and BE. Brandwise acted as a single Point of Contact for Jumbo creating a one-stop solution for cross-border execution.
Services
Brandwise and Field & Concept execute the commercial program for Jumbo through which manufacturers can create direct consumer interactions through cooking demonstrations, retail sampling and placement of on shelf POS material. Brandwise oversees a complete turnkey delivery from preparation, production, fulfilment, performance and reporting.
Results
Brandwise and Field & Concept have created processes that create a 100% turn key delivery resulting into:
- Improved calendar occupancy for Jumbo Supermarkets.
- Higher ROI for manufacturers and supermarkets.
- Stronger engagement between brands and consumers.
