SHOPPER MARKETING PROGRAM
Mass-market beer brands are loosing their shares because of small exclusive „home-made” craft beers. The goal was to create a strong reason-to-buy for Żywiec (Heineken) products.
We created new consumption & shopping occasions, based on matching different beer flavors with appropriate food … delivered through both the internet and a retailer Partner – Carrefour.
Shopper marketing strategy, big idea, creative concept, promotional concept.
Photo shoots, POSM design, POSM printing.
Cooperation with bloggers, cooking contest, helpline.
Products, gifts and POSM merchandising – logistics, montages and weekly visits during 6 months.