GLOBAL: TAKING A TASTY WORLD TOUR WITH THOMY
With a gigantic, inflatable globe, we staged a roadshow for Thomy with the theme “Around the World”. Taking your taste buds on a round-the-world trip? The new Thomy products make it possible, inviting you to tasting sessions across Switzerland.
98% of Swiss people are familiar with the Thomy brand. Thomy is now offering premium- and chilled products to its customers, and, as part of the launch process, it invited tenders for a national roadshow. Our creative visualisation of our roadshow concept won over the company and allowed us to win the pitch. According to Thomy, the decisive factors were the creative visualisation of the slogan, its brand impact, and the clear understanding of the Thomy brand that it conveyed.
We were able to achieve an immense long-distance impact thanks to the gigantic globe, which has a diameter of 6 metres. We were responsible for the creation, conception and implementation of the concept. The stand was designed, planned, realised as a 3D model, and finally constructed by our partner Prolag Logistics AG. As part of this process, digital integration was also taken into account. Livealytics, the offline analytics tool for live marketing, was used to measure visitor frequency and length of time each visitor stayed at the stand.